Village Coffee Roasters
Visual Identity
Create a visual identity for a coastal coffee shop in Manly, Australia.
Second Year University Project 2025
Problem:
Develop a contemporary identity that captures Manly’s relaxed beach lifestyle without using typical surf branding.
Insight:
Village Coffee Roasters reflects Manly’s community, nature, and sustainable lifestyle through a welcoming and locally focused brand.
Target Audience:
Locals and visitors seeking independent, locally sourced produce and community-focused businesses.
Design Intent:
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Develop locally inspired packaging
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Create contemporary and clean visuals
Logo & Visual Identity • Packaging • Social Media • Infographic • Website Design
Early logo exploration. Balancing straight and curved forms to reflect the brands relaxed atmosphere. Brand values: Community / Local Produce / Nature / Friendship / Quality
Word Association: Community / Building Blocks / Connecting / Homely / Local / Safe / Curves / Clean / Grounded
Exploring using the gradient and abstracting sections of the logo to create flexible and recognisable brand assets.
Early logo exploration. Balancing straight and curved forms to reflect the brands relaxed atmosphere. Brand values: Community / Local Produce / Nature / Friendship / Quality
#4B2C20
#F3EDE2
#D27856
#9BAA8F
Brown represents quality coffee, cream reflects warmth, orange references earth
and the local brick, and green symbolises nature and sustainability.
Gravesend Sans
Mr Eaves
Packaging & Labels
Hand drawn local wildlife on the packaging creats local and community focus design - leaning into the values of the brand.
