Village Coffee Roasters​

Brand Identity

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Overview: 

Develop a brand identity for a coffee shop, defining its target audience and visual direction.

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Problem:

Village is a new coffee shop concept based in Manly, Australia. The challenge was to create a full brand identity that captured the relaxed coastal lifestyle without relying on the typical ‘surf shack’ aesthetic.

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Insight:

Village is more than just a coffee shop. The brand reflects the unique character of Manly — a suburb known for its strong community and connection to nature. The business is built around values of sustainability, local produce, quality, and friendship. It creates a welcoming space that celebrates the local lifestyle.

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Target Audience:

Mid-range price point aimed at locals and visitors who value independent, community-focused, and responsible businesses.

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Design Intent:

• Develop a cohesive brand identity

• Design packaging inspired by local wildlife

• Create contemporary, locally rooted visuals