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Just Skin
Creative Conscience Entry
Create a campaign challenging stigma surrounding visible skin conditions.
Third Year University Project 2026
Problem:
People with visible skin conditions are often unfairly judged, leading to shame and social isolation.
Insight:
The campaign promotes the idea that skin is simply “just skin,” encouraging empathy, acceptance, and understanding.
Target Audience:
Individuals with visible skin conditions and the general public.
Design Intent:
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Create an honest and supportive campaign
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Challenge public perceptions and social stigma
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Develop human-centred visual communication
Deliverables:
Clothing tags and bag
Magazine
Exhibition display
Poster series
Garment creation and photography
Website landing page (desktop and mobile)
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