Just Skin

Creative Conscience Entry

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Overview: 

Create a campaign challenging stigma surrounding visible skin conditions.

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Problem:

People with visible skin conditions are often unfairly judged, leading to shame and social isolation.​

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Insight:

The campaign promotes the idea that skin is simply “just skin,” encouraging empathy, acceptance, and understanding.​​

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Target Audience:

Individuals with visible skin conditions and the general public.​

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Design Intent:

• Create an honest and supportive campaign

• Challenge public perceptions and social stigma

• Develop human-centred visual communication

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Deliverables: