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Village Coffee Roasters
Brand Identity
Overview:
Create a brand identity for a coastal coffee shop in Manly, Australia.
Problem:
Develop a contemporary identity that captures Manly’s relaxed beach lifestyle without using typical surf branding.
Insight:
Village Coffee Roasters reflects Manly’s community, nature, and sustainable lifestyle through a welcoming and locally focused brand.
Target Audience:
Locals and visitors seeking independent, community-focused businesses.
Design Intent:
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Create a cohesive brand identity
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Develop locally inspired packaging
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Create contemporary, locally rooted visuals
Deliverables:
Second Year University Project 2025
Logo & Visual Identity
Staff Uniform
Social Media Posts
Coffee Cups Design
Packaging
Infographic & Website Design
Some process
 Early logo exploration using the “V” as a standalone mark, balancing straight and curved forms to reflect Manly’s relaxed atmosphere. |  Clean sans serif typography chosen to create a modern and refined identity. |  Digital development of Village logo. |
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 Colour and typography exploration focused on balancing premium and approachable branding. |  Pattern development exploring gradients and abstracted sections of the logo mark to create a flexible, recognisable brand asset. |
#4B2C20
#F3EDE2
#D27856
#9BAA8F
Brown represents quality coffee, cream reflects warmth, orange references earth and community, and green symbolises nature and sustainability.
Packaging & Labels
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Social Media
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