Schweppes​

Packaging Redesign

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Overview: 

Redesign the Schweppes 1L mixer bottle to better align with the wider product range.

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Problem:

The current packaging lacks the premium feel and refinement of other Schweppes products.

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Insight:

Schweppes is recognised for its heritage and sophistication. The redesign aims to improve shelf appeal while maintaining brand recognition.​​

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Target Audience:

Adults aged 30+ seeking premium soft drinks and mixers​

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Design Intent:

• Create a refined, contemporary design

• Maintain recognisable branding and colours Improve perceived quality and shelf presence

• Explore sustainable material options

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Deliverables: