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Schweppes
Packaging Redesign
Redesign the Schweppes 1L mixer bottle to better align with the wider product range.
Third Year University Project 2026
Problem:
The current packaging lacks the premium feel and refinement of other Schweppes products.
Insight:
Schweppes is recognised for its heritage and sophistication. The redesign aims to improve shelf appeal while maintaining brand recognition.
Target Audience:
Adults aged 30+ seeking premium soft drinks and mixers.
Design Intent:
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Maintain recognisable branding and colours
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Improve perceived quality and shelf presence
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Explore sustainable material options
Packaging (set of 3) • Posters • In-Store advert • Labels & delivery boxes • External promotions
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