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While
Screen-time campaign
Create an awareness campaign encouraging people to take breaks from
screens and reflect on everyday experiences they may be missing.
Third Year University Project 2025
Problem:
Excessive screen time and addictive digital behaviours have become part of daily life, often reducing meaningful offline experiences.
Insight:
Rather than shaming users, the campaign promotes a supportive and reflective approach to healthier screen habits.
Target Audience:
Adults aged 25–45 with high daily screen use.
Design Intent:
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Encourage healthier digital habits
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Develop supportive visual communication
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Engage audiences through digital and public spaces
Deliverables:
Logo & Visual Identity
30+ second animation
Brand guidelines
Interactive floor murals and stickers
Print materials
Website Design
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