Heaven Bar & Club

Visual Identity​​​​

Create a cohesive brand identity that visually represents the business.

Passion Project 2025

Problem:

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Heaven is a bar and club whose current branding is limited to a single logo that does not fully reflect the atmosphere or experience of the venue.

Insight:

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The new identity should feel confident, recognisable, and adaptable across physical and digital marketing, better reflecting the energy and personality of the venue.

Target Audience:

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Adults aged 20–40, of all genders, who enjoy cocktails, night-life, dancing, and clubbing.

Design Intent:

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1. The brand identity should be easily recognisable, playful and bold.

Logo & Visual Identity • Print • Signage • Social Media